Loblaw Co. Ltd. and Provigo are refusing to comment on a directive that all Loblaw supermarkets in Quebec will be rebranded as Provigo stores.
One knowledgeable source said all Loblaw stores in the province will change their banners to Provigo and will incorporate a new concept. The first supermarket to be converted to the new concept could be either at a new Provigo location being built in Sherbrooke or at an existing Loblaw superstore in Magog, stuff but no detail on the timing is available.
Loblaw did not deny the rumour, cialis but declined to confirm it.
A Loblaw spokesperson wrote in an email that “we do not comment on speculations and today it is business as usual.
“If we have some announcement to make in the future, help we will make sure to let you know.”
Loblaw said last month that it would “undertake major investments in its Quebec store network of approximately $100 million this year, creating more than 100 incremental permanent jobs. … A significant number of Provigo, Loblaws, Maxi and Maxi & Cie banner stores located in different regions of Quebec will be part of the investment program.”
The food industry insider said the large-surface supermarkets’ concept will also change to resemble more closely the Toronto chain’s flagship store at the former site of Maple Leaf Gardens. That 85,000-square-foot store opened in November 2011.
That store has cleaner, sleeker lines and aisles, a warmer ambience with deep red colours and more subdued lighting. It includes a sushi counter, a “Fresh Food Hall” that serves omelettes, a specialized tea shop and mountains of fresh and packaged products at strategic points.
But the changes will stress local flavours and colours.
Store owners would not comment on the possibility of changes.
Danny Leblanc, co-owner of Loblaw in Kirkland, said: “I wouldn’t say if I knew.”
An assistant manager at the Pierrefonds supermarket said they have been advised by head office to make no statements.
“I can’t tell you (anything) about that,” she said.
Sonia Inkel, assistant manager at the Magog store, said that “we’ve been told we cannot talk to the media at all.”
Loblaw acquired Quebec’s emblematic Provigo food chain in 1998.
By Francois Shalom – The Montreal Gazette